Our Philosophy
Consult (hear), analyze (see), feel (touch), and observe how the skin responds.
At Anna Lotan PRO, we believe that our senses and sensations are the tools that guide us in selecting the appropriate treatment and home care products for each client.
Through our educational programs and professional skin care products, you can confidently sharpen your senses and develop your skills.
To ensure you achieve the best results possible, we offer you a professional, sophisticated, results-oriented skin care line that is backed by extensive proprietary research in science and technology.
Our professional products for licensed estheticians treat the skin with the utmost care. Using sustainable, naturally derived ingredients within carefully selected carriers enables us to minimize skin reactions.
We prefer biomimetic components that mimic the skin’s own water and oil-soluble constituents. These will be comfortably accepted by the skin when replenishing what has been lost.
Protecting your client’s skin barrier function is a primary Anna Lotan philosophy.
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Our Founder
Ms. Anna Lotan (1922-2019) was a recognized pioneer of the Israeli professional skin care industry and a highly respected educator who trained generations of leading estheticians. Ms. Lotan founded the company with the objective of developing functional formulations that would equip licensed skin care professionals with the tools required to achieve tangible results. Today, we have a commendable reputation as a leader in manufacturing professional skin care products which are distributed in over 40 countries.
Our Values
In-house manufacturing—ensuring high-quality skin care products
Built in the 90s in the Or Akiva industrial park, our manufacturing plant is equipped with state-of-the-art capabilities, ensuring consistently high product quality. Our GMP-compliant manufacturing facility is supervised by the Ministry of Health, and we are annually maintaining ISO standards 9001, 22716, and 13481. We purchase our raw materials from suppliers who maintain the same quality standards. Our products are certified by the health authorities in Israel, Europe, and other countries where they are sold.
Education—making learning convenient for you.
We understand how important education is to you and we want your learning experience to be seamless. Enjoy our training webinars, direct online support, and customized easy-to-follow treatment protocols that empower you to practice, develop your skills, and gain confidence based on real results. We also believe in community learning, so we encourage exchange between Anna Lotan PRO partners to widen field experience.
Clean Beauty—balancing the best natural and synthetic ingredients.
With sustainability in mind, we strive to develop our product range towards safer, greener formulations. We encourage living in harmony with the world by optimizing the right amount of ingredients both natural and synthetic—without parabens, harsh chemicals, artificial colors, or animal testing. We put safety before all-natural formulations out of respect for our customers with sensitive skin. For example, by choosing an allergen-free synthetic fragrance over a natural essential oil loaded with allergens.
Exclusivity—selling only to licensed professionals
We respect the time you spend educating your clients on their skin care needs. In return, we invest tremendous effort in preventing our products from reaching online diversion.
Barrier Support—strengthening the skin’s natural defense.
Recognizing the natural barrier as the primary function of our skin, we ensure that our products will respect it and not disrupt it by:
- Avoiding the use of solvents that weaken the skin barrier, preferring critical CO2 extracts to solvent-based herbal extracts
- Not feeding the skin from the outside. From our professional perspective, mesotherapy is merely a challenge to stimulate skin regeneration. It is hardly an opportunity to feed the skin with healthy, nourishing actives.
- Maintaining the skin barrier intact and teaching our partners how to activate the metabolism of the skin from the outside through osmosis. Osmotic pressure creates positive changes without breaking the skin barrier, thanks to the perfect balance between hypotonic media for increased hydration and hypertonic media for the enhanced release of impurities, minimized eye puffiness, and improved skin tone.
- Using gentle carriers with enhanced skin penetration that are not forcing their way in. We have specifically designed these carriers to change their structure during use. They invert from an oil in water emulsion into a water in oil emulsion which the skin absorbs more easily. The biomimetic components within these sophisticated carriers quickly replenish what has been lost by mature or damaged skin. Their gentle nature has been substantiated by clinical studies designating them for sensitive skin.
If You Resonate with Our Values, Join Our Growing Anna Lotan PRO Community
Stories and Reviews from Our Customers
They have helped me bring my practice to the next level and my clients are so happy I can barely keep my retail shelves stocked!
Customer service and education are some of the best I have ever encountered.
The Resilience 99 moisturizer was most effective in keeping the skin protected and from drying out which I found out later is important for skin granulation.
